Brief: Create a brand identity for an unbranded location.
Solution: I used the bench outside of my Fenway dorm as inspiration. The brand manifesto reads as follows:
“If Two’s company, three (or more) is a bench! Benches are for sharing and caring. In Venice, the first thing I learned to say was ‘hai un accendino?’ Even if you don’t smoke, I’d reccomend carrying a lighter, or matches. Or even tissues or tampons. Because it creates a beautiful thing. It’s a moment of connection with a stranger, an act of friendship, an excuse to talk to that cute person you see across the room that you don’t have another excuse to talk to. The concept of Bench’d is connection. The bench outside is a place of friendship and solitude. Strangers still approach me on my bench asking to borrow a lighter. The Bench’d mission is the promise of sparked connection!”
Brief: Create a brand identity for an unbranded location.
Solution: I used the bench outside of my Fenway dorm as inspiration. The brand manifesto reads as follows:
“If Two’s company, three (or more) is a bench! Benches are for sharing and caring. In Venice, the first thing I learned to say was ‘hai un accendino?’ Even if you don’t smoke, I’d reccomend carrying a lighter, or matches. Or even tissues or tampons. Because it creates a beautiful thing. It’s a moment of connection with a stranger, an act of friendship, an excuse to talk to that cute person you see across the room that you don’t have another excuse to talk to. The concept of Bench’d is connection. The bench outside is a place of friendship and solitude. Strangers still approach me on my bench asking to borrow a lighter. The Bench’d mission is the promise of sparked connection!”
︎ FIRST DRAFT
I felt my craft and brand consistency could use some improvement from this original concept. I was using the submark in place of the final draft of the logo. I felt like this choice did not visually communicate the story behind the brand. Moving forward, I iterated on this to come to the final logo and increased the size of the matchboxes.
︎ FIRST DRAFT
I felt my craft and brand consistency could use some improvement from this original concept. I was using the submark in place of the final draft of the logo. I felt like this choice did not visually communicate the story behind the brand. Moving forward, I iterated on this to come to the final logo and increased the size of the matchboxes.
︎ FIRST DRAFT
I felt my craft and brand consistency could use some improvement from this original concept. I was using the submark in place of the final draft of the logo. I felt like this choice did not visually communicate the story behind the brand. Moving forward, I iterated on this to come to the final logo and increased the size of the matchboxes.
I felt my craft and brand consistency could use some improvement from this original concept. I was using the submark in place of the final draft of the logo. I felt like this choice did not visually communicate the story behind the brand. Moving forward, I iterated on this to come to the final logo and increased the size of the matchboxes.
︎ THE PROCESS
I printed out each lighter wrap on sticker paper and wrapped each lighter individually. Each matchbox design was printed onto cardstock and hand folded and constructed. Every box contained a brand manifesto and two stickers.
︎ THE PROCESS
I printed out each lighter wrap on sticker paper and wrapped each lighter individually. Each matchbox design was printed onto cardstock and hand folded and constructed. Every box contained a brand manifesto and two stickers.
︎ THE PROCESS
I printed out each lighter wrap on sticker paper and wrapped each lighter individually. Each matchbox design was printed onto cardstock and hand folded and constructed. Every box contained a brand manifesto and two stickers.
I printed out each lighter wrap on sticker paper and wrapped each lighter individually. Each matchbox design was printed onto cardstock and hand folded and constructed. Every box contained a brand manifesto and two stickers.
︎ FINAL PRODUCT
︎ FINAL PRODUCT
︎ FINAL PRODUCT
︎ MULTIPLE FAIRS
I went on to sell these at Multiple Fairs 2025 and center my promotional video for my booth around the Bench’d brand and products.
︎ MULTIPLE FAIRS
I went on to sell these at Multiple Fairs 2025 and center my promotional video for my booth around the Bench’d brand and products.
︎ MULTIPLE FAIRS
I went on to sell these at Multiple Fairs 2025 and center my promotional video for my booth around the Bench’d brand and products.
I went on to sell these at Multiple Fairs 2025 and center my promotional video for my booth around the Bench’d brand and products.
