Packaging project to create a graphic identity for a location. Logo system, brand statement, stickers, matchboxes and lighters, and promotional video for Multiple Formats.

Brand manifesto:

“If Two’s company, three (or more) is a bench! Benches are for sharing and caring. In Venice, the first thing I learned to say was ‘hai un accendino?’ Even if you don’t smoke, I’d reccomend carrying a lighter, or matches. Or even tissues of tampons. Because it creates a beautiful thing. It’s a moment of connection with a stranger, an act of friendship, an excuse to talk to that cute person you see across the room that you don’t have another excuse to talk to. The concept of Bench’d is connection. The bench outside is a place of friendship and solitude. Strangers still approach me on my bench asking to borrow a lighter. The Bench’d mission is the promise of sparked connection!”