Brief: Create a collaborative brand for the 2026 BU BFA Thesis show that encapsulates the entire class.
Solution: We brainstormed a list of descriptors that we wanted to emulate with our design choices:
Collaborative, community, authentic, creative, stress-bonded, fun/silly, and diverse. The form language is an homage to Boston University landmarks such as the T tracks, the BU Bridge, and the acronym itself.
Solution: We brainstormed a list of descriptors that we wanted to emulate with our design choices:
Collaborative, community, authentic, creative, stress-bonded, fun/silly, and diverse. The form language is an homage to Boston University landmarks such as the T tracks, the BU Bridge, and the acronym itself.
︎ INITIAL BRANDING/MOODBOARD
Moving from this into the finalized branding, we pared down the use of Comba for legibility and gave the form language more symbolic meaning.
Moving from this into the finalized branding, we pared down the use of Comba for legibility and gave the form language more symbolic meaning.
︎ FIRST DRAFT
This draft was more illustrative and less content-focused, with the details of the exhibit included on the back. Moving forward, I wanted to incorporate the crucial information into the design.
︎ FINAL PRODUCTS
︎ “Senior spotlight” Instagram posts
For these posts, I kept the design minimal to showcase the work of each student.
For these posts, I kept the design minimal to showcase the work of each student.
