Brief: Senior graphic design thesis.
Thesis statement: “Maximalism is the inverse of mass produced, soulless marketing—a bombardment of advertisements, information, and entertainment, in their most digestible form—and therefore an argument against it in itself.”
Solution: This project started with the creation of fabric watch, an experiment representative of our current consumerist culture than an utterly useless knick knack that serves no purpose other than to be bought and owned. From there, it evolved into Maximalista as a “brand” with its own identity, advertisements, and packaging, all satirizing late stage Capitalism. The work consists of six fabric watches, a watchbox, postcards, an animation, my thesis book, two poster series, risograph money, and stickers.
Brief: Senior graphic design thesis.
Thesis statement: “Maximalism is the inverse of mass produced, soulless marketing—a bombardment of advertisements, information, and entertainment, in their most digestible form—and therefore an argument against it in itself.”
Solution: This project started with the creation of fabric watch, an experiment representative of our current consumerist culture than an utterly useless knick knack that serves no purpose other than to be bought and owned. From there, it evolved into Maximalista as a “brand” with its own identity, advertisements, and packaging, all satirizing late stage Capitalism. The work consists of six fabric watches, a watchbox, postcards, an animation, my thesis book, two poster series, risograph money, and stickers.
Brief: Senior graphic design thesis.
Thesis statement: “Maximalism is the inverse of mass produced, soulless marketing—a bombardment of advertisements, information, and entertainment, in their most digestible form—and therefore an argument against it in itself.”
Solution: This project started with the creation of fabric watch, an experiment representative of our current consumerist culture than an utterly useless knick knack that serves no purpose other than to be bought and owned. From there, it evolved into Maximalista as a “brand” with its own identity, advertisements, and packaging, all satirizing late stage Capitalism. The work consists of six fabric watches, a watchbox, postcards, an animation, my thesis book, two poster series, risograph money, and stickers.
Thesis statement: “Maximalism is the inverse of mass produced, soulless marketing—a bombardment of advertisements, information, and entertainment, in their most digestible form—and therefore an argument against it in itself.”
Solution: This project started with the creation of fabric watch, an experiment representative of our current consumerist culture than an utterly useless knick knack that serves no purpose other than to be bought and owned. From there, it evolved into Maximalista as a “brand” with its own identity, advertisements, and packaging, all satirizing late stage Capitalism. The work consists of six fabric watches, a watchbox, postcards, an animation, my thesis book, two poster series, risograph money, and stickers.
︎ PRODUCT PACKAGING
︎ POSTCARDS
︎ PROMOTIONAL VIDEO
︎ THESIS BOOK
︎ POSTERS
These posters are satirical takes on vintage watch advertisements
︎ POSTERS
︎ EXHIBIT FREEBIES
Branded tickers and risograph printed “dollars”
